You're going to have to do it if you purchase a rights managed stock photo because pricing is based upon two things: How you want to use the image, and how well you negotiate a price for that usage.
We’re going to provide some inside information to help you do that and will guarantee that if you take the time to read this guide and apply the techniques we describe, you will always be able to obtain the fairest possible price from any "rights managed" stock photography agency you deal with.
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CONTENTS
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Introduction
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Why you should not be intimidated by this process. Can you believe what we say on these issues?
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Background
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Where did these prices come from, anyway? If you know how rights managed image pricing evolved, what the "underlying principles" are that the stock photography agency will be coming to the table with, you will be in a better position to negotiate a price now. A crucial foundation...
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Axiom One: Concentrate Your Buying Power Good customers get good prices.
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Axiom Two: Buy Only The Rights You Really Need Don't pay for what you aren't going to use ...
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Axiom Three: Be Sure To Buy All The Rights You DO Need If you don't, you're cooked ...
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Axiom Four: Establish The Rights of Future Prices NOW If you don't, you're cooked later ...
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The Three Umbrella Issues That Will Influence Everything?
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- How important is the photo to the project?
- How important is the project to you?
- How important are you to them? Controlling these issues will save you money every time.
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The Five Factors That Will Determine Price
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Knowledge is power: If you know the five things the agency will be looking at to calculate a price, you can control those things to your advantage...
Factor One: Exposure in the Marketplace
Factor Two: Role of the Image
Factor Three: Past Prices for Similar Uses
Factor Four: How Many Photos Are You Purchasing?
Factor Five: How Many Times Have You Purchased in the Past?
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What About Online Price "Calculators"?
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They can make life easy for you when it comes to pre-project budgeting, but will not serve you well when it comes to negotiating a final price. How to use them to your advantage and then circumvent them to your advantage...
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A Pricing Trap: Confusing "Ballpark" Prices with "Final" Prices Don't let this happen ...
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Talk Is Cheap -- And Productive! How to get the agency to "work with you" on your budget ...
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The "Agency Attitude" Factor Select who you choose to do business with wisely ...
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A Final Word
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